Tag Archives: Storytelling for Sales

Why are Stories Better than Facts?

Imagine your mind is a donkey… and donkeys are stubborn. Well so is your mind. We grow up developing a …

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A Great Brand Story is Like a Boomerang

The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether …

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Be seen in a good light – Example of a brand story

Utility companies are doing good things for the environment it seems as recently there were new low energy high output …

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Introduction to Storytelling

As humans we are hard wired to tell stories, and remember and share stories.  In the current digital climate we …

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