Tag Archives: Marketing

What’s their problem?

Now let’s not get personal here, we are not talking about issues of the heart or bad breath! When we …

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It’s Not All About You! Cause and Content Marketing

I was in a pub on Sunday (nothing earth shattering in that news), and I was pleasantly surprised to see …

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Blackberry Goes Back To Work

Blackberry maker Research in Motion posted huge losses last week and stated that it will be concentrating on the business …

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Watch with Twitter – how tweets are supporting TV

Beauty and the beast? You will read oodles of articles and blogs about the rise of Twitter and the demise …

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Lumpy Mail… Curious?

As a marketing company who look after clients we get our fair share of calls, emails and mailings trying to …

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The USP is Dead!

What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If …

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Sony proving the ‘by association’ marketing point!

Proving the point for ‘by association’ marketing Sony has parodied its original ‘balls’ advert showing brightly coloured balls bouncing down …

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QR Codes – What are they and how can they improve your marketing ?

A QR code, which actually stands for Quick Response code, is a matrix barcode that can be read by dedicated …

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Why is Marketing Woolly?

So Hoot is a strategic marketing consultancy suggesting that marketing is woolly, that’s a start to a blog post!Marketing is not woolly.  But here’s the thing, it is a complex domain and in many small to medium sized organisations the respon…

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