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5 Questions to challenge and improve your marketing activity
I’m going to say something here that really is no secret; not many companies are making their marketing work as …
Posted in Blog, Brand Storytelling, Content Marketing, Marketing Campaigns
Tagged Brand Storytelling, content marketing, Marketing
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Why are Stories Better than Facts?
Imagine your mind is a donkey… and donkeys are stubborn. Well so is your mind. We grow up developing a …
3 Quick Exercises to Improve your Business Stories
Although we all love to listen to stories and will engage with them far more than data driven information, it …
Where to find your organisation’s brand stories
Brand storytelling is a powerful tool to help your organisation communicate more effectively in a world that bombards us with …
Posted in Blog, Brand Marketing, Brand Storytelling
Tagged Brand Storytelling, brand storytelling examples, example of brand stories, Marketing
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Using Brand Storytelling to Combat Infobesity
Infobesity? What might that be then? Well urbandictionary.com defines it as ‘the relentless feast of online information, typically through search …
Posted in Blog, Brand Storytelling, Marketing Campaigns
Tagged Brand Storytelling, Marketing
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A Great Brand Story is Like a Boomerang
The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether …
Posted in Blog, Brand Marketing, Brand Storytelling
Tagged Brand Storytelling, customer experience, example of brand stories, Marketing, Storytelling for Sales
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How Tommy Cooper helps with customer segmentation…just like that!
One of the nation’s treasures Tommy Cooper made us laugh and indeed cry with his inspirational live comedy. He was …
Introduction to Pinterest
Like many other social media platforms you may well have heard of Pinterest but are not sure how to use …
40 Minutes of Marketing a Day
It’s wise to spend at least 40 minutes a day on your marketing, but what sort of things should …
Narrowing the BIG picture
Life in the 21st century is often focused on inclusion, and broadening our horizons; looking at the big picture. Exemplary …