Tag Archives: Marketing

5 Questions to challenge and improve your marketing activity

I’m going to say something here that really is no secret; not many companies are making their marketing work as …

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Why are Stories Better than Facts?

Imagine your mind is a donkey… and donkeys are stubborn. Well so is your mind. We grow up developing a …

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3 Quick Exercises to Improve your Business Stories

Although we all love to listen to stories and will engage with them far more than data driven information, it …

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Where to find your organisation’s brand stories

Brand storytelling is a powerful tool to help your organisation communicate more effectively in a world that bombards us with …

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Using Brand Storytelling to Combat Infobesity

Infobesity? What might that be then? Well urbandictionary.com defines it as ‘the relentless feast of online information, typically through search …

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A Great Brand Story is Like a Boomerang

The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether …

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How Tommy Cooper helps with customer segmentation…just like that!

One of the nation’s treasures Tommy Cooper made us laugh and indeed cry with his inspirational live comedy. He was …

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Introduction to Pinterest

Like many other social media platforms you may well have heard of Pinterest but are not sure how to use …

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40 Minutes of Marketing a Day

  It’s wise to spend at least 40 minutes a day on your marketing, but what sort of things should …

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Narrowing the BIG picture

Life in the 21st century is often focused on inclusion, and broadening our horizons; looking at the big picture. Exemplary …

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