Tag Archives: example of brand stories

How do you engage with a goldfish?

It’s official we humans now have an attention span that is less than a goldfish!  To spark interest from us …

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A Lesson in Great Brand Storytelling – the Airbnb Story

Airbnb is a room renting website. Anyone, anywhere in the world can add a room or liveable space to the …

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3 Great Brand Storytelling Examples

Brand stories or business stories as they are also known are high on the agenda for most marketers. Stories help …

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3 Quick Exercises to Improve your Business Stories

Although we all love to listen to stories and will engage with them far more than data driven information, it …

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Where to find your organisation’s brand stories

Brand storytelling is a powerful tool to help your organisation communicate more effectively in a world that bombards us with …

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A Great Brand Story is Like a Boomerang

The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether …

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Be seen in a good light – Example of a brand story

Utility companies are doing good things for the environment it seems as recently there were new low energy high output …

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