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3 Quick Exercises to Improve your Business Stories

Although we all love to listen to stories and will engage with them far more than data driven information, it …

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Where to find your organisation’s brand stories

Brand storytelling is a powerful tool to help your organisation communicate more effectively in a world that bombards us with …

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What question sets you apart from your competitors?

Why is it that we choose one brand over another? Why do we covet Apple over other tech brands? (Well, …

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Using Brand Storytelling to Combat Infobesity

Infobesity? What might that be then? Well urbandictionary.com defines it as ‘the relentless feast of online information, typically through search …

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3 Quick Tips for the Modern Marketing Manager

New technology, social media platforms, big data and endless new ideas to engage customers go a long way to confusing …

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The Difference Between a Case Study and a Brand Story

Recently we were at an event where the presenters were delivering stories of their experiences in certain business situations. One …

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How Customer Research Can Help Improve Your Brand Stories

We all think we know roughly what our clients or customers think of us and invariably it will be mostly …

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Brand Storytelling Seminar – London June 4th

We are delighted to be running our seminar ‘The Power of Brand Storytelling’ in London on Wednesday June 4th.  We …

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A Great Brand Story is Like a Boomerang

The Patagonia jacket story… Even those that eschew our modern brand culture have their favourite brands for various things, whether …

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Be seen in a good light – Example of a brand story

Utility companies are doing good things for the environment it seems as recently there were new low energy high output …

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