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How do you engage with a goldfish?

It’s official we humans now have an attention span that is less than a goldfish!  To spark interest from us …

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How Wrigley’s Chewing Gum is Making People Cry…

I found myself with a tear in my eye after watching an advert for chewing gum this week for heaven’s …

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Business Storytelling in 7 Steps

We were asked recently to explain the process we use to develop great brand stories so rather than describe it …

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The Power of the Metaphor in Marketing

I know it’s several years old now but the Epuron video about Mr Wind has to be one of the …

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Why Brand Storytelling is Important to Intel

Some years ago we worked with a client who was launching a new online streaming channel for independent films.  The …

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A Lesson in Great Brand Storytelling – the Airbnb Story

Airbnb is a room renting website. Anyone, anywhere in the world can add a room or liveable space to the …

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3 Great Brand Storytelling Examples

Brand stories or business stories as they are also known are high on the agenda for most marketers. Stories help …

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Why the Oxo Family is a great example of a brand story

Tributes have been flooding in over the last week for Lynda Bellingham who sadly died of cancer. People from all …

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How Brand Storytelling will Improve Your Website

We were in a new business pitch recently and the usual informal chatting opened up the business meeting; introductions, the …

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Why are Stories Better than Facts?

Imagine your mind is a donkey… and donkeys are stubborn. Well so is your mind. We grow up developing a …

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