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Could Video Storytelling Make Your B2B Brand More Human?

B2B brands are often criticised for their lack of humanity, and even 87% of the marketers representing them say they …

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When Stories Go Bad: The Storytelling Mistakes You Should Avoid Like the Plague

Whilst there’s no doubt everyone has a story or two to tell, finding your brand story and developing a powerful …

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10 Top Tips to Better Brand Storytelling

A great brand story is a beautiful thing. As well as letting your customers into the heart of your business, …

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Burberry: The Brand Storytelling Hero of 2016?

Here at Hoot, we’re always on the lookout for prime examples of great storytelling from both a B2B and B2C …

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What Your B2B Brand Can Learn from B2C Storytelling

Storytelling has become a steadfast part of consumer brand marketing, and as a result there are tons of B2C companies …

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Could submissive advertising lead to more powerful promotion?

Traditionally the main point of advertising was to promote the business and the products or services that they are looking …

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What Disney classics are teaching us about marketing right now

Disney is still one of the most profitable movie franchises ever, and whilst there are no doubt some forgotten relics, …

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5 Questions to challenge and improve your marketing activity

I’m going to say something here that really is no secret; not many companies are making their marketing work as …

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How does what makes you different make a difference?

All too often when we ask a team or a new client ‘what makes you different?’ the answer that comes …

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Hugh’s War on Waste made my blood boil

My blood was boiling last night. If you saw Hugh’s War on Waste on BBC1 then you may well have …

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