Blog

New sensibilities and considerations following the tragedy in Paris

It’s really hard to write a blog about marketing and storytelling this week when the world has been rocked and …

Posted in Blog, Content Marketing, Digital Marketing, Marketing Campaigns, Media Comment | Tagged , , , | Comments Off on New sensibilities and considerations following the tragedy in Paris

Who will be Sports Personality of the Year?

The list is out for BBC Sports Personality of the Year and who can call it this year? Bradley Wiggins …

Posted in Blog, Media Comment | Tagged | Leave a comment

BBC – the UK’s favourite maligned brand

Today the BBC licence fee was frozen for two years creating budget cuts of £144m for BBC executives to dole out around the organisation.The BBC is an ongoing conundrum for those that run it.  On the one hand the much loved and trusted brand, th…

Posted in Blog, Media Comment | Comments Off on BBC – the UK’s favourite maligned brand