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How Tommy Cooper helps with customer segmentation…just like that!

One of the nation’s treasures Tommy Cooper made us laugh and indeed cry with his inspirational live comedy. He was …

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Marketing Budgets – It’s that time of year

November, the time when many organisations are setting their marketing budgets for the coming year.  Marketing Directors and teams are …

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Introduction to Storytelling

As humans we are hard wired to tell stories, and remember and share stories.  In the current digital climate we …

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Internal Marketing Vs External Marketing

In this era of digital marketing where social media opens up so many opportunities to communicate and we can speak …

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40 Minutes of Marketing a Day

  It’s wise to spend at least 40 minutes a day on your marketing, but what sort of things should …

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Narrowing the BIG picture

Life in the 21st century is often focused on inclusion, and broadening our horizons; looking at the big picture. Exemplary …

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It’s Not All About You! Cause and Content Marketing

I was in a pub on Sunday (nothing earth shattering in that news), and I was pleasantly surprised to see …

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Sponsorship – 10 Reasons Why You Should Consider It

Sponsorship is a powerful marketing tool for both big and small businesses. We’ve negotiated and activated many sponsorship deals from …

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The USP is Dead!

What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If …

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The Importance of Radio…

I once had an argument with a well known ex BBC DJ about the importance of radio. He told me …

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