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How Tommy Cooper helps with customer segmentation…just like that!
One of the nation’s treasures Tommy Cooper made us laugh and indeed cry with his inspirational live comedy. He was …
Marketing Budgets – It’s that time of year
November, the time when many organisations are setting their marketing budgets for the coming year. Marketing Directors and teams are …
Posted in Blog, Brand Storytelling, Market Research, Marketing Campaigns, Marketing Strategy
Tagged Customer Problems, market research
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Introduction to Storytelling
As humans we are hard wired to tell stories, and remember and share stories. In the current digital climate we …
Internal Marketing Vs External Marketing
In this era of digital marketing where social media opens up so many opportunities to communicate and we can speak …
40 Minutes of Marketing a Day
It’s wise to spend at least 40 minutes a day on your marketing, but what sort of things should …
Narrowing the BIG picture
Life in the 21st century is often focused on inclusion, and broadening our horizons; looking at the big picture. Exemplary …
It’s Not All About You! Cause and Content Marketing
I was in a pub on Sunday (nothing earth shattering in that news), and I was pleasantly surprised to see …
Sponsorship – 10 Reasons Why You Should Consider It
Sponsorship is a powerful marketing tool for both big and small businesses. We’ve negotiated and activated many sponsorship deals from …
The USP is Dead!
What’s your Unique Selling Point, what makes you different, why are your products or services better than your competitors? If …
The Importance of Radio…
I once had an argument with a well known ex BBC DJ about the importance of radio. He told me …