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3 Quick Tips for the Modern Marketing Manager

New technology, social media platforms, big data and endless new ideas to engage customers go a long way to confusing …

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Why an in-house survey can’t always give you the results you are looking for

There are lots of great survey tools available to in-house marketers who want to find out more about their customers …

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How Customer Research Can Help Improve Your Brand Stories

We all think we know roughly what our clients or customers think of us and invariably it will be mostly …

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How Tommy Cooper helps with customer segmentation…just like that!

One of the nation’s treasures Tommy Cooper made us laugh and indeed cry with his inspirational live comedy. He was …

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Marketing Budgets – It’s that time of year

November, the time when many organisations are setting their marketing budgets for the coming year.  Marketing Directors and teams are …

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Why Use Market Research?

We recently carried out some Customer Insight Research for a client to find out why they were not selling more …

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Market Research – Do you REALLY know what your market wants?

                We sometimes say at Hoot that the reason we undertake marketing activity …

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What’s their problem?

Now let’s not get personal here, we are not talking about issues of the heart or bad breath! When we …

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