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What’s All This New Cookie Stuff About?

You have probably noticed lately that lots of websites are bringing to your attention that they are using cookies. Are …

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Watch with Twitter – how tweets are supporting TV

Beauty and the beast? You will read oodles of articles and blogs about the rise of Twitter and the demise …

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Viral Marketing Tips, Pass It On

A successful viral campaign is the ultimate marketing activity. It harnesses the power of word of mouth and combines it …

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QR Codes – What are they and how can they improve your marketing ?

A QR code, which actually stands for Quick Response code, is a matrix barcode that can be read by dedicated …

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Is social media relevant to all businesses?

Big brands know the power of social media to elevate them in their market sector and therefore drive sales further down the line.  They understand that marketing is no longer about ramming your message home but is about engaging with your audien…

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Turn off your PPC campaigns right now!

That’s right, we are suggesting that you should stop your pay per click advertising.  Right now.  Many of the companies Hoot works with run PPC advertising campaigns, primarily on Google with Google Adwords, but also on the Yahoo/Microsof…

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Social Media Marketing – How to start a conversation

You’ve probably heard 1,000 times by now that conversations are important.  This is the new marketing. Customers expect conversation. Brands have become conversations. Ok, now what?  The first thing to understand is what is currently…

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The Facebook Phenomenon

Interesting facts:To reach 50 million users – Radio took 38 yearsTV took 13 yearsInternet took 4 yearsFacebook did it in 5 monthsThere are over 500 million users on FacebookSpending 500 billion minutes per monthIf …

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Website Optimisation – What’s a party without guests?

If you don’t have a website these days then you just don’t exist.  And with that in mind we’ve all gone off and developed our websites offering great deals and copious amounts of useful information.However you cannot just expect because you

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