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Could Video Storytelling Make Your B2B Brand More Human?
B2B brands are often criticised for their lack of humanity, and even 87% of the marketers representing them say they …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Digital Marketing, Marketing Campaigns
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When Stories Go Bad: The Storytelling Mistakes You Should Avoid Like the Plague
Whilst there’s no doubt everyone has a story or two to tell, finding your brand story and developing a powerful …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Digital Marketing, Marketing Campaigns
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Burberry: The Brand Storytelling Hero of 2016?
Here at Hoot, we’re always on the lookout for prime examples of great storytelling from both a B2B and B2C …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Digital Marketing
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What Your B2B Brand Can Learn from B2C Storytelling
Storytelling has become a steadfast part of consumer brand marketing, and as a result there are tons of B2C companies …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Digital Marketing, Marketing Campaigns
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Docu-storytelling – How documentaries are transforming the digital marketing landscape
Telling your brand story is what we’re all about here at Hoot, but with so many new businesses entering the …
Posted in Blog, Brand Marketing, Content Marketing, Digital Marketing
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How do you engage with a goldfish?
It’s official we humans now have an attention span that is less than a goldfish! To spark interest from us …
4 Ways to Improve Your Social Media Marketing
Social media has become central to our lives in recent years, with the likes of Twitter, Facebook, LinkedIn, Pinterest and …
The Ice Bucket Challenge… Marketing Campaign Lessons for Marketeers
This morning I got up, went into the garden and tipped a freezing cold bucket of water over my head. …
Posted in Blog, Digital Marketing, Marketing Campaigns
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Introduction to Pinterest
Like many other social media platforms you may well have heard of Pinterest but are not sure how to use …
New sensibilities and considerations following the tragedy in Paris
It’s really hard to write a blog about marketing and storytelling this week when the world has been rocked and …