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Could Video Storytelling Make Your B2B Brand More Human?

B2B brands are often criticised for their lack of humanity, and even 87% of the marketers representing them say they …

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When Stories Go Bad: The Storytelling Mistakes You Should Avoid Like the Plague

Whilst there’s no doubt everyone has a story or two to tell, finding your brand story and developing a powerful …

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Burberry: The Brand Storytelling Hero of 2016?

Here at Hoot, we’re always on the lookout for prime examples of great storytelling from both a B2B and B2C …

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What Your B2B Brand Can Learn from B2C Storytelling

Storytelling has become a steadfast part of consumer brand marketing, and as a result there are tons of B2C companies …

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Docu-storytelling – How documentaries are transforming the digital marketing landscape

Telling your brand story is what we’re all about here at Hoot, but with so many new businesses entering the …

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New sensibilities and considerations following the tragedy in Paris

It’s really hard to write a blog about marketing and storytelling this week when the world has been rocked and …

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How do you engage with a goldfish?

It’s official we humans now have an attention span that is less than a goldfish!  To spark interest from us …

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4 Ways to Improve Your Social Media Marketing

Social media has become central to our lives in recent years, with the likes of Twitter, Facebook, LinkedIn, Pinterest and …

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The Ice Bucket Challenge… Marketing Campaign Lessons for Marketeers

This morning I got up, went into the garden and tipped a freezing cold bucket of water over my head. …

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Introduction to Pinterest

Like many other social media platforms you may well have heard of Pinterest but are not sure how to use …

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