That’s right, we are suggesting that you should stop your pay per click advertising. Right now.
Many of the companies Hoot works with run PPC advertising campaigns, primarily on Google with Google Adwords, but also on the Yahoo/Microsoft platform and others. Frequently we find that on initial discussion about the return on investment for this advertising the company believes it is working well and they are happy with the activity and spend.
Then it takes Hoot a number of days and multiple conversations with various members of staff in an effort to even get the log in details for their Adwords campaign so that we can take a look. That’s clue number one – if you are spending money on an Adwords campaign and no one in your organisation can immediately offer up your account log in details, there’s a very good chance you are wasting your money.
There are a number of very simple steps you can take to make sure you are getting the best values from the money you are spending. Then there are more advanced options that will help you hone your campaign to make it specific to your business goals. The beauty is that you will see the rewards of these quick changes immediately, and that your campaign will start to yield a much higher response very quickly – more leads and more sales is generally the outcome.
So if you’re unsure of your Adwords log in, or the person responsible for that activity has to look it up in order to hand it over, then call in an expert and have them take a look. It will save you a packet and is likely to make you a packet.