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How does what makes you different make a difference?
All too often when we ask a team or a new client ‘what makes you different?’ the answer that comes …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing
Tagged Brand Storytelling, content marketing
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Hugh’s War on Waste made my blood boil
My blood was boiling last night. If you saw Hugh’s War on Waste on BBC1 then you may well have …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Marketing Campaigns
Tagged Brand Storytelling, content marketing, eng
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How do you engage with a goldfish?
It’s official we humans now have an attention span that is less than a goldfish! To spark interest from us …
How Wrigley’s Chewing Gum is Making People Cry…
I found myself with a tear in my eye after watching an advert for chewing gum this week for heaven’s …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing, Marketing Campaigns
Tagged Brand Storytelling, brand storytelling examples
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Business Storytelling in 7 Steps
We were asked recently to explain the process we use to develop great brand stories so rather than describe it …
Posted in Blog, Brand Marketing, Brand Storytelling, Content Marketing
Tagged Brand Storytelling, business stories, business storytelling, storytelling process
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The Power of the Metaphor in Marketing
I know it’s several years old now but the Epuron video about Mr Wind has to be one of the …
Why Brand Storytelling is Important to Intel
Some years ago we worked with a client who was launching a new online streaming channel for independent films. The …
A Lesson in Great Brand Storytelling – the Airbnb Story
Airbnb is a room renting website. Anyone, anywhere in the world can add a room or liveable space to the …
3 Great Brand Storytelling Examples
Brand stories or business stories as they are also known are high on the agenda for most marketers. Stories help …
New sensibilities and considerations following the tragedy in Paris
It’s really hard to write a blog about marketing and storytelling this week when the world has been rocked and …