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How does what makes you different make a difference?

All too often when we ask a team or a new client ‘what makes you different?’ the answer that comes …

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New sensibilities and considerations following the tragedy in Paris

It’s really hard to write a blog about marketing and storytelling this week when the world has been rocked and …

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Hugh’s War on Waste made my blood boil

My blood was boiling last night. If you saw Hugh’s War on Waste on BBC1 then you may well have …

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How do you engage with a goldfish?

It’s official we humans now have an attention span that is less than a goldfish!  To spark interest from us …

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How Wrigley’s Chewing Gum is Making People Cry…

I found myself with a tear in my eye after watching an advert for chewing gum this week for heaven’s …

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Business Storytelling in 7 Steps

We were asked recently to explain the process we use to develop great brand stories so rather than describe it …

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The Power of the Metaphor in Marketing

I know it’s several years old now but the Epuron video about Mr Wind has to be one of the …

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Why Brand Storytelling is Important to Intel

Some years ago we worked with a client who was launching a new online streaming channel for independent films.  The …

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A Lesson in Great Brand Storytelling – the Airbnb Story

Airbnb is a room renting website. Anyone, anywhere in the world can add a room or liveable space to the …

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3 Great Brand Storytelling Examples

Brand stories or business stories as they are also known are high on the agenda for most marketers. Stories help …

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