Modern marketing reaches into what you do and WHY you do it. Your marketing must align with your business promises and your values; keeping your promises, managing expectations, obsessing about details and offering a big smile while you do it will help you offer a more compelling customer experience and one that will get you talked about…cue your brand stories.
Brand Stories are experiences. When we share a story we are reliving a moment and inviting others to come and share it with us. That experience creates emotional responses that reach and engage an audience far more than straight forward sales and marketing messages. Brand storytelling helps you evidence the claims that you make in your marketing offering an ‘aha’ moment or ‘wow I want that!’
Connect with your audience
Hoot will help you inspire, influence, motivate and connect with your audience in a memorable way.
If your business is looking to differentiate itself in a competitive market place, be more memorable, build trust before you’ve even started doing business with a prospect, and have your audiences selling the benefits of your brand for you, then you need business stories and Hoot Marketing will help you find them.
Making Customer experience count
Marketing is so much more than placing advertising, building great websites, producing collateral for the sales team and broadcasting messages on social media. It’s about the whole experience; how your customers find you, what it’s like when they get there, how you talk to them, the promises you make AND keep, and importantly how you listen to them. In a world that is now opt-in our adverts can be ignored and our messages can be avoided. Businesses have to find new ways to reach their audiences, ways that will engage and connect.
Your marketing is underpinned by the entire customer experience and everything you do affects that experience.
And it’s this customer experience that will drive your business forward with brand stories and engaging communication which will differentiate you from your competition. Authentic business stories will help you build brand equity, trust and make you memorable.
Connect With Us
Start your stories here:
I’d like to find out more about my own brand stories.
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